Winter Weekend Capsule Travel Wardrobe

 Going away for a weekend this Winter? Margaret River or somewhere similar.

You really only need to take a few carefully selected garments, similar to those above, to have an outfit for any occasion that may arise. Except a black tie function.

Here’s how to combine these items for 5 different looks:

Friday Night – Travelling and Arrival – A, D and G.

Saturday Morning – Al Fresco Breakfast – A, B, E and H. Wear scarf and gloves for extra style and warmth.

Saturday Afternoon – Wine Tasting and Lunch – C, D , H and scarf.

Saturday Evening – Dinner – C, F and H. Wear E for extra warmth, and necklace for style.

Sunday – Check out, Breakfast and Travel – A, E, F , B and G. Add scarf and gloves for warmth and style.

You should be able to fit your weekend travel wardrobe, including toiletries, sleepwear and underwear, easily into an overnight bag. Leaving plenty of room in the boot for cartons and cartons of wine!

Cheers!

If you would like to know more contact me via my website or Facebook page.

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.
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Cankles – What to Wear and What to Avoid

Cankle – “The absence of a defined ankle on a person – whereby the calf of the leg merges directly into the foot.” Urban Dictionary

Ankles and calves come in a variety of shapes and sizes, just like most other body parts. Some women are naturally slender in the lower leg and others are not. Hormonal changes, pregnancy and fluid retention can also cause temporary thickening and swelling of the ankles.

Here are a few of my favourite tips on what to wear to visually lengthen and slim the lower leg and ankle, and what you should bypass to avoid highlighting or visually thickening the area.

LOOK FABULOUS IN……

Full Length Pants – Opt for a straight leg or boot cut style over leggings or skinny leg pants unless you’re wearing long boots.

Boots – Long boots worn over leggings or skinny leg pants will elongate and slim your legs. There are are a few stores that stock boots made for wider calves, such as Autograph Fashion but if you are unable to find a comfortable fitting pair, try some ankle boots, which can be worn underneath your boot cut or straight pants, or  matched colour with tights and leggings to wear with dresses and tunics.

 

Chunky Shoes – Look for some height and thickness in the heel of your footwear. Think proportionally – a more substantial shoe will make your ankle appear slimmer. Details on the front of the shoe, open backs and round toes are all features to look for.

BE CAREFUL WITH:

Cropped Pants – These will draw attention to your calves and ankles. 

Ankle Straps – Direct attention to your ankles and also cut off the length of your leg, visually shortening.

Pointed Toes and Kitten Heels – Will make the foot look too large for the shoe. Think proportionally.

 

But wait….there’s more!

The length of your pants and boots, and the hemline of your dresses and skirts must also be a factor. Avoid anything that is mid calf length, instead find the narrow part(s) of your lower legs. This is usually just above and just below the knee.

Hemlines should be simple (no frills or flounces) and sit at the slimmest part of your leg. Try matching your hemline, hosiery and shoe colour for a longer, leaner look. 

Last but not least….Draw the attention upwards with a statement necklace, bold earrings or a scarf. Distraction works a treat!

Robyn X

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

How to Wear a Scarf – Perfectly!

Scarves Equal Style in Winter

Adding a scarf can add instant warmth and style to your outfit, and here a few of my tips and tricks to scarf wearing that will raise your outfit much higher in the style stakes.

Your Body Shape Matters.

The way you wear your scarf can make you look taller and slimmer! One of my styling mantras (to do with everything you wear, not just scarves) is not to add bulk to areas you feel are already bulky enough.

If you are big busted you’ll suit a finer fabric scarf tied in a way that creates a deep V, or a scooped cowl. Leave some space beneath your chin!

scarf

Photo from Pinterest

For the oval / apple body shaped ladies, scarves worn long and narrow will be flattering. You can also tie a knot in the scarf just below your bust for another look.

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Photo from Autograph Fashion

For those lovely ladies who are broader through the hips, thighs or bottom – well, you are the lucky ones! You can go to town with scarves – get on You Tube and watch the millions of tutorials on how to wear a scarf. Scarves are perfect for you – they help to balance, visually creating an hourglass body shape.

scarf3

Photo from Katies Fashion

The Question of Colour

Because you wear your scarves close to your face, choosing a flattering colour is imperative. If you have a few minutes spare, grab all your scarves, and in natural light, hold each one up, right underneath your chin, and look at the effect the colour has on your skin and eyes. If your skin looks fresher and eyes brighter, it’s a keeper. If not, toss it.

scarves

Be Careful of Clutter

Finally, ensure that the scarf doesn’t clutter your outfit – if you have too many focal points to an outfit it (and you) will look messy.

If you have any questions, please feel free to comment below.

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

Three Wardrobe basics to buy during Winter Sales.

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Winter sales are about to start in most clothing stores and although I’m not an advocate of waiting for it to go on sale before buying a garment, here are three items that you need in your winter wardrobe and can be bought on sale.

  1. Coat.

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Metalicus Austin Textured Coat $199 (was $299.95)

A good quality coat in a timeless style will last much longer than just one winter.  A beige trench coat or a classically styled wool coat can be almost an investment, so buy the best quality you can afford. Which is even better if the coat is on sale. Make sure the colour and style will mix and match with your current wardrobe – you will want to be able to wear your new coat with everything. Look for a flattering fit and length.

2. Jeans

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Jeanswest Tummy Trimmer Slim Straight $23.99, reduced from $69.99

Sale time is the perfect time to buy a high quality pair of jeans. When trying on jeans, remember that they will give almost a full size, so make sure the fit is super snug. Generally speaking, if you want a dressier pair of jeans, choose dark or black denim, but for a casual look, go for a lighter or faded denim. And yes, no matter what your age is, you can wear ripped jeans, while they remain on trend. For solving problems often encountered with buying jeans, read my blog here.

3. Leather boots.

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Sandler Lennox Black Glove boots at Myer $174.96, reduced from $249.95

Not only will you be stepping out in style with a brand new pair of stylish leather boots, you’ll also have a spring in your step if you managed to get them at discounted price!

One of the most important thing about choosing boots, besides comfort, is the correct length. A flattering boot will lengthen and slim your legs, while the wrong boot will do the reverse. Choose a style that fits with the clothing you already own – if you have a wardrobe full of classic clothing, a pair of cowboy boots are not going to get much wear!

 

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

Using a Personal Stylist – Why it’s the New Norm

In the early 1990’s, I was a young mother of two working part time as an aerobics instructor at various local Tasmanian fitness centres. One day, I came home and told my husband that I had an idea for a business, but that I would need to travel to mainland Australia to do the training for it. I discussed my idea with a few close friends, most of whom told me to forget it. I was living in a small Tasmanian city, and they could not see how my business vision would ever work.

No-one in their right minds would ever pay $20 an hour to have someone physically train them – personal trainers were only for the very wealthy and famous. I persisted and became one of Tasmania’s first female personal trainers.

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Me! Circa 1995 – Photo by  Karleen Minney

More than twenty years later, Personal Trainers are used commonly by the general population. Everyone I know has used one at some stage, for a variety of reason.

A few years ago, as owner and manager of a fashion boutique, I did a Graduate Certificate of Business at University of Tasmania, and completed an assignment predicting that, in the same way people now use personal trainers to maximise their fitness goals, there would be a rapid growth in the use of Personal Stylists.

Why use a Personal Stylist?

We live busier lives these days, with different priorities. The rise of social media has made us become very much aware of the importance of our image. More and more women and men are choosing to use a stylist to help with their wardrobe, either on a one off basis, or two to three times a year.  You may think it’s expensive (around $100 per hour is an average fee) but go and add up how many items you have in your wardrobe that you’ve only worn once or twice, or, even worse, never. And how many hours and hours have you wasted trying to find the right outfit!

Instead of thinking “Can I afford to use a stylist?” ask yourself if you can afford not too?

 

Who uses Paterson Personal Styling?

Most of my clients are not rich and famous – most of them are everyday women living in normal circumstances who are feeling frustrated  and lost with their clothing and that their clothing doesn’t really reflect who they are and is not flattering to their body shape and colouring.

And I can fix that!

The benefits of using me as your Personal Stylist

My clients come to me because it saves them a lot of time and stress, and also quite a bit of money. Together we create a wardrobe that mixes and matches, is flattering shape wise and colour wise, and is in line with their lifestyle, personality and, importantly, budget.

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And you know what I love about personal styling particularly  in comparison to personal training?

The results are IMMEDIATE! I can make you look younger, slimmer and taller in about two hours!

Without you even breaking a sweat!

 

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

 

Building Your Brand Using Your Wardrobe

In a recent blog post I explained the importance of making a good impression – in a nutshell, you have three seconds. So you can see that most first impressions will be based on body language and appearance.

Although most of us aware that it’s not nice to judge someone based on the way they look, we are doing it subconsciously all the time, and similarly, others are also making assumptions about us.

For the business person, using your wardrobe as part of your personal branding is a great strategy.cropped-robyn-paterson-19.jpg

Dress to reflect not only your personality, but also your business. And not just your business, but the most successful vision of your business. In other words- as Roxette once sang about – get dressed for success.

Today, I am talking specifically to owner/operators about how you can  enhance not only your own personal style, but also use your wardrobe to create an awesome personal brand for your business.

There’s a lot of stuff on the web about this, but I noticed that it’s quite generic. And yet, as small business owners, we are not generic! And the clothes we wear when conducting our business should not be generic either- we should radiate the essence of our business and reflect its personality.

But how do you give your business a style personality?

If you were to put your ‘why’, mission statement, point of difference, unique selling point AND you into a blender, what words would come out?

Professional, ethical and honest? Trustworthy? These are obvious words and most articles on wardrobes and branding are based on creating the image that you are all of the above.

But go further than just that. Look for the words that are less generic, more individual and unique. These words help you define the personality of your business.

For example, is your business creative or artistic?  Remember, you have only three seconds to impress upon your potential client that you are not only professional, ethical, honest – you are also creative and artistic, so your clothes should have an element of creativity or even drama about them.

Style a wardrobe to reflectyour business personality, in it’s most successful form.

You will be very comfortable wearing your ne
w work wardrobe, as it’s based  both, on you personally, as well as the fundamentals of your business. Think of your wardrobe as a logo for your business.jpg

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

 

 

 

 

 

 

 

 

Turning 45 ? – Here’s your cloak of fashion invisibility!

I am a Personal Stylist based in Perth, Western Australia

The common perception is that to use a Personal Stylist, you should be a wealthy young socialite who gets tonnes of invitations to A-List red carpet events.

And of course, there are many stylists who work in that very glamorous field.

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Paris Hilton – photo courtesy of popsugar.com.au

 

However, the majority of my personal styling clients are everyday women, on everyday budgets, aged in their mid 40’s and older.

They are finding it difficult to know where to buy clothes that are both on trend and fit their shape. Shape changes are inevitable and even though you may have always been a size 12, a brand designed for 20 year old women will generally not fit your 45 year old body very well.

According to the last census conducted by the Australian Bureau of Statistics there are 10.87 million women living in Australia, of which 5.03 million are aged 45 or over.

Almost 50% of Australian women are 45 or over.

So, where are the fashionable and well fitting clothes designed just for them?

Well, there is good news – there’s actually a number of stores that do cater for this demographic quite well. And let’s face it – with almost 50% of the female market, why wouldn’t there be? So, why is it so hard for my clients to find clothes?

The marketing.

Who is that aimed at appealing to?

Just last week a video clip turned up in my inbox, showcasing Autumn/Winter 2016 styles soon to be available at Noni B. The styles of the clothing would suggest it would suit women of a middle to mature age bracket. So why have they used a much, much younger woman to model the clothes? Although the range is quite lovely, I honestly don’t see women under 45 being attracted to it, and are probably not Noni B’s target market.

There has recently been a noticeable increase in the number of plus size models being used in advertising, and it’s pleasing to note that it’s not just plus size brands  using them now.

Last year Target Australia featured both plus size and mature women (well, one mature woman, but it’s a start) in a catalogue. The women were not advertising plus size or mature age fashion – they were just modelling.

target ad

Target Ad

There are many beautiful, glamorous and attractive women aged 45 and older in Australia – over 5 million women to choose from – so why can’t our retailers start using them in their advertising?

Why do women over 45 suddenly become invisible in fashion? Why do the vast majority of clothing retailers ignore almost half the female population of Australia in their advertising?

I would love to hear some of your thoughts- I’m sure many of you have something to say!

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

 

 

 

 

 

 

 

 

 

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