Using a Personal Stylist – Why it’s the New Norm

In the early 1990’s, I was a young mother of two working part time as an aerobics instructor at various local Tasmanian fitness centres. One day, I came home and told my husband that I had an idea for a business, but that I would need to travel to mainland Australia to do the training for it. I discussed my idea with a few close friends, most of whom told me to forget it. I was living in a small Tasmanian city, and they could not see how my business vision would ever work.

No-one in their right minds would ever pay $20 an hour to have someone physically train them – personal trainers were only for the very wealthy and famous. I persisted and became one of Tasmania’s first female personal trainers.

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Me! Circa 1995 – Photo by  Karleen Minney

More than twenty years later, Personal Trainers are used commonly by the general population. Everyone I know has used one at some stage, for a variety of reason.

A few years ago, as owner and manager of a fashion boutique, I did a Graduate Certificate of Business at University of Tasmania, and completed an assignment predicting that, in the same way people now use personal trainers to maximise their fitness goals, there would be a rapid growth in the use of Personal Stylists.

Why use a Personal Stylist?

We live busier lives these days, with different priorities. The rise of social media has made us become very much aware of the importance of our image. More and more women and men are choosing to use a stylist to help with their wardrobe, either on a one off basis, or two to three times a year.  You may think it’s expensive (around $100 per hour is an average fee) but go and add up how many items you have in your wardrobe that you’ve only worn once or twice, or, even worse, never. And how many hours and hours have you wasted trying to find the right outfit!

Instead of thinking “Can I afford to use a stylist?” ask yourself if you can afford not too?

 

Who uses Paterson Personal Styling?

Most of my clients are not rich and famous – most of them are everyday women living in normal circumstances who are feeling frustrated  and lost with their clothing and that their clothing doesn’t really reflect who they are and is not flattering to their body shape and colouring.

And I can fix that!

The benefits of using me as your Personal Stylist

My clients come to me because it saves them a lot of time and stress, and also quite a bit of money. Together we create a wardrobe that mixes and matches, is flattering shape wise and colour wise, and is in line with their lifestyle, personality and, importantly, budget.

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And you know what I love about personal styling particularly  in comparison to personal training?

The results are IMMEDIATE! I can make you look younger, slimmer and taller in about two hours!

Without you even breaking a sweat!

 

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

 

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3 thoughts on “Using a Personal Stylist – Why it’s the New Norm

  1. I love your analogy between personal stylists and personal trainers – you’re absolutely right! It’s on my wish list to add both to my life in the next 2 years!

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