Three Wardrobe basics to buy during Winter Sales.

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Winter sales are about to start in most clothing stores and although I’m not an advocate of waiting for it to go on sale before buying a garment, here are three items that you need in your winter wardrobe and can be bought on sale.

  1. Coat.

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Metalicus Austin Textured Coat $199 (was $299.95)

A good quality coat in a timeless style will last much longer than just one winter.  A beige trench coat or a classically styled wool coat can be almost an investment, so buy the best quality you can afford. Which is even better if the coat is on sale. Make sure the colour and style will mix and match with your current wardrobe – you will want to be able to wear your new coat with everything. Look for a flattering fit and length.

2. Jeans

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Jeanswest Tummy Trimmer Slim Straight $23.99, reduced from $69.99

Sale time is the perfect time to buy a high quality pair of jeans. When trying on jeans, remember that they will give almost a full size, so make sure the fit is super snug. Generally speaking, if you want a dressier pair of jeans, choose dark or black denim, but for a casual look, go for a lighter or faded denim. And yes, no matter what your age is, you can wear ripped jeans, while they remain on trend. For solving problems often encountered with buying jeans, read my blog here.

3. Leather boots.

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Sandler Lennox Black Glove boots at Myer $174.96, reduced from $249.95

Not only will you be stepping out in style with a brand new pair of stylish leather boots, you’ll also have a spring in your step if you managed to get them at discounted price!

One of the most important thing about choosing boots, besides comfort, is the correct length. A flattering boot will lengthen and slim your legs, while the wrong boot will do the reverse. Choose a style that fits with the clothing you already own – if you have a wardrobe full of classic clothing, a pair of cowboy boots are not going to get much wear!

 

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

Using a Personal Stylist – Why it’s the New Norm

In the early 1990’s, I was a young mother of two working part time as an aerobics instructor at various local Tasmanian fitness centres. One day, I came home and told my husband that I had an idea for a business, but that I would need to travel to mainland Australia to do the training for it. I discussed my idea with a few close friends, most of whom told me to forget it. I was living in a small Tasmanian city, and they could not see how my business vision would ever work.

No-one in their right minds would ever pay $20 an hour to have someone physically train them – personal trainers were only for the very wealthy and famous. I persisted and became one of Tasmania’s first female personal trainers.

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Me! Circa 1995 – Photo by  Karleen Minney

More than twenty years later, Personal Trainers are used commonly by the general population. Everyone I know has used one at some stage, for a variety of reason.

A few years ago, as owner and manager of a fashion boutique, I did a Graduate Certificate of Business at University of Tasmania, and completed an assignment predicting that, in the same way people now use personal trainers to maximise their fitness goals, there would be a rapid growth in the use of Personal Stylists.

Why use a Personal Stylist?

We live busier lives these days, with different priorities. The rise of social media has made us become very much aware of the importance of our image. More and more women and men are choosing to use a stylist to help with their wardrobe, either on a one off basis, or two to three times a year.  You may think it’s expensive (around $100 per hour is an average fee) but go and add up how many items you have in your wardrobe that you’ve only worn once or twice, or, even worse, never. And how many hours and hours have you wasted trying to find the right outfit!

Instead of thinking “Can I afford to use a stylist?” ask yourself if you can afford not too?

 

Who uses Paterson Personal Styling?

Most of my clients are not rich and famous – most of them are everyday women living in normal circumstances who are feeling frustrated  and lost with their clothing and that their clothing doesn’t really reflect who they are and is not flattering to their body shape and colouring.

And I can fix that!

The benefits of using me as your Personal Stylist

My clients come to me because it saves them a lot of time and stress, and also quite a bit of money. Together we create a wardrobe that mixes and matches, is flattering shape wise and colour wise, and is in line with their lifestyle, personality and, importantly, budget.

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And you know what I love about personal styling particularly  in comparison to personal training?

The results are IMMEDIATE! I can make you look younger, slimmer and taller in about two hours!

Without you even breaking a sweat!

 

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

 

Building Your Brand Using Your Wardrobe

In a recent blog post I explained the importance of making a good impression – in a nutshell, you have three seconds. So you can see that most first impressions will be based on body language and appearance.

Although most of us aware that it’s not nice to judge someone based on the way they look, we are doing it subconsciously all the time, and similarly, others are also making assumptions about us.

For the business person, using your wardrobe as part of your personal branding is a great strategy.cropped-robyn-paterson-19.jpg

Dress to reflect not only your personality, but also your business. And not just your business, but the most successful vision of your business. In other words- as Roxette once sang about – get dressed for success.

Today, I am talking specifically to owner/operators about how you can  enhance not only your own personal style, but also use your wardrobe to create an awesome personal brand for your business.

There’s a lot of stuff on the web about this, but I noticed that it’s quite generic. And yet, as small business owners, we are not generic! And the clothes we wear when conducting our business should not be generic either- we should radiate the essence of our business and reflect its personality.

But how do you give your business a style personality?

If you were to put your ‘why’, mission statement, point of difference, unique selling point AND you into a blender, what words would come out?

Professional, ethical and honest? Trustworthy? These are obvious words and most articles on wardrobes and branding are based on creating the image that you are all of the above.

But go further than just that. Look for the words that are less generic, more individual and unique. These words help you define the personality of your business.

For example, is your business creative or artistic?  Remember, you have only three seconds to impress upon your potential client that you are not only professional, ethical, honest – you are also creative and artistic, so your clothes should have an element of creativity or even drama about them.

Style a wardrobe to reflectyour business personality, in it’s most successful form.

You will be very comfortable wearing your ne
w work wardrobe, as it’s based  both, on you personally, as well as the fundamentals of your business. Think of your wardrobe as a logo for your business.jpg

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.

 

 

 

 

 

 

 

 

Get Dressed For Success – What your wardrobe says about your business.

 

What does your wardrobe say about your business? Because what you wear as a business owner matters – a great deal.

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Did you know that when you meet someone for the very first time, they will form an opinion of you within three seconds, based on your non-verbal behaviour (body language), hair colour, body shape…. and the clothes you are wearing.

“Humans persistently make biased decisions based on minimal, misleading and misunderstood first impressions”

Amy Cuddy, Harvard Business school Psychologist

According to a recent Morgan Research Poll, 67% of people believe that good first impression is very important and place a lot of trust in that initial impression. Disturbingly though, if they get a negative first impression of you, nothing that you say or do will influence them to change their mind about you.

In the first three seconds of meeting someone, they have judged you. Hopefully as confident, trustworthy and competent, but it’s also possible that you’ve been judged as as weak, lazy and careless. Whether their perception is correct or not doesn’t matter much. It’s too late.

For the business person, using your wardrobe as part of your personal branding is a great strategy.

Dress to reflect not only your personality, but also your business. And not just your business, but the most successful vision of your business. In other words- as Roxette once sang about – get dressed for success.

The way you dress can also reflect the ‘personality’ of your business.

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Think of the late Crocodile Hunter, Steve Irwin, in his khaki shirt and shorts and Spud King, Tony Galati, in his blue singlet and stubby shorts. These men created a trademark personal style and just one look at both these men  gives a correct first impression of both themselves and their businesses.

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A quick look at fashion designer Alannah Hill will tell you exactly what to expect from her previous clothing label and her new ‘Louise Loves’ label. It’s going to be all girly, feminine and frills. No pinstriped power suits anywhere to be found.

 

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There should be continuity in your wardrobe across all your business marketing, whether it’s your social media, website and promotional material.

Next week, I’ll give you some step by step tips to defining your business wardrobe style.

Do you have any particular problems or issues with your work wardrobe? Please let me know by commenting. I’m happy to help…..

I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.